So here I am, at a downtown coffee shop typing up my latest post. Unfortunately, I cannot concentrate in this noisy environment.
When I logged in, the page that popped up said I needed to connect to my Facebook account
in order to access explorer.
I'm surprised they didn't ask me to order coffee in order to use their free Wi-Fi.
So in honor of a mélange of caffeine and technology I am posting an excerpt from
the Book Marketing Expert's article about Facebook pages.
Understanding Facebook Content Interaction
Fan Pages now have a fabulous feature called Facebook Insights.
Head on over there for some really interesting information and
insightful (hence the name) data.
First, you can find Insights on the left side of your page.
Once you're there you can see all sorts of data on the information you post.
1) Reach: This is the number of unique people who have seen the post
for 28 days after publishing the post.
2) Engaged Users: These are people who have engaged with your post
in some way: i.e. clicked the link.
3) Talking about this: This is an interesting number and you've no doubt
seen this pop up right under your "Likes." These actions are: liking the post,
commenting, sharing the post, responding to a question, or RSVPing
to an event.
4) Virality: This is the number of people who have created a story from
your page post.
Watch these numbers for some great insight into what fires up your fans
and what leaves them cold.
It's not just about getting "Liked," it's about staying "Liked."
Creating insightful, helpful, and engaging content is one piece
to the puzzle; the other is timing
and receptiveness of your fans. Though I've outlined 'general' user
guidelines in this piece, be sure to check the Facebook Insights
for key data that will help your fan base thrive!
Quick Ways to Promote your Facebook Fan Page
* Put your Fan Page URL in your signature line
* Email your newsletter list
* Add a Facebook Fan widget to your blog and website
* Add your Fan Page URL to your biz cards
* Tweet the link to your followers
* Notify your "Friends" on your personal profile that you now
have a Fan Page